Preferences of millennials for a pictorial scale: An opportunity to engage younger generations to participate in research studies

Preferences of millennials for a pictorial scale: An opportunity to engage younger generations to participate in research studies

Communication tools (advertising, social media, etc.) are evolving to become increasingly more visual, driven largely by the commercial preferences of younger generations (e.g., millennials), creating promising opportunities in many areas, including research. Visuals provide an opportunity to make...

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Bibliografiske detaljer
Hovedforfatter:	Leiner de la Cabada, Marie
Andre forfattere:	Jiménez Terrazas, Carmen Patricia, Melgar, Josefa, Maiyegun, Sitratullah, Singh, Namrata, Peinado, Jesús
Format:	Artículo
Sprog:	English
Udgivet:	2018
Fag:	Visual questionnaires Pictorial descriptions Validation College students Questionnaire preferences info:eu-repo/classification/cti/5
Online adgang:	http://dx.doi.org/10.22201/fca.24488410e.2018 http://www.cya.unam.mx/index.php/cya/article/view/984/1126
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Lignende værker

Preferences of millennials for a pictorial scale: An opportunity to engage younger generations to participate in research studies
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The Squirrel-Cage Induction Motor Model and Its Parameter Identification Via Steady and Dynamic Tests
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High Amplification Scales Handling Frequency Content and Novel Gradient Sharpening Procedures
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Motivaciones de las generaciones millennial y centennial para la creación de nuevas empresas
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Psychometric Analysis of the Ryff’s Psychological Well-Being Scales in Students of Four Mexican Universities
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