Preferences of millennials for a pictorial scale: An opportunity to engage younger generations to participate in research studies

Communication tools (advertising, social media, etc.) are evolving to become increasingly more visual, driven largely by the commercial preferences of younger generations (e.g., millennials), creating promising opportunities in many areas, including research. Visuals provide an opportunity to make...

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Bibliographic Details
Main Author: Leiner de la Cabada, Marie
Other Authors: Jiménez Terrazas, Carmen Patricia, Melgar, Josefa, Maiyegun, Sitratullah, Singh, Namrata, Peinado, Jesús
Format: Artículo
Published: 2018
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