Publicidad digital y comunicación integrada del marketing en empresas de yoga:: netnografía española y mexicana en Facebook
The objective of this study is to explain digital advertising and CIM in yoga companies and compare it in Spanish and Mexican companies, through an investigation with a qualitative approach of the netnographic method of the official Facebook pages of two Yoga companies, from the hypothetical deducti...
Sparad:
| Övriga upphovsmän: | , , |
|---|---|
| Materialtyp: | Artículo |
| Språk: | spa |
| Publicerad: |
2022
|
| Ämnen: | |
| Länkar: | https://dx.doi.org/10.12795/IROCAMM.2021.v05.i01.03 https://revistascientificas.us.es/index.php/IROCAMM/article/view/19930/18110 |
| Taggar: |
Lägg till en tagg
Inga taggar, Lägg till första taggen!
|
