Publicidad digital y comunicación integrada del marketing en empresas de yoga:: netnografía española y mexicana en Facebook

The objective of this study is to explain digital advertising and CIM in yoga companies and compare it in Spanish and Mexican companies, through an investigation with a qualitative approach of the netnographic method of the official Facebook pages of two Yoga companies, from the hypothetical deducti...

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Bibliographic Details
Other Authors: Miranda Hernández, Laura María Elena, Jiménez Terrazas, Carmen Patricia, Ojeda Arredondo, Armando
Format: Artículo
Published: 2022
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