Publicidad digital y comunicación integrada del marketing en empresas de yoga:: netnografía española y mexicana en Facebook
The objective of this study is to explain digital advertising and CIM in yoga companies and compare it in Spanish and Mexican companies, through an investigation with a qualitative approach of the netnographic method of the official Facebook pages of two Yoga companies, from the hypothetical deducti...
Gorde:
| Beste egile batzuk: | , , |
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| Formatua: | Artículo |
| Hizkuntza: | spa |
| Argitaratua: |
2022
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| Gaiak: | |
| Sarrera elektronikoa: | https://dx.doi.org/10.12795/IROCAMM.2021.v05.i01.03 https://revistascientificas.us.es/index.php/IROCAMM/article/view/19930/18110 |
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