Transboundary review of multinationals in the context of branding Mexico – United States
This article examines the context of branding by multinational companies in the Mexico -US border, his analysis is directed to companies that agree transnational and transboundary context. In this sense the approach is based on indicators Interbrands, database listing them considered major firms lik...
Saved in:
| Main Authors: | , |
|---|---|
| 格式: | Artículo |
| 语言: | spa |
| 出版: |
Universidad Autónoma de Ciudad Juárez
2021
|
| 主题: | |
| 在线阅读: | http://erevistas.uacj.mx/ojs/index.php/noesis/article/view/656 |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
