Transboundary review of multinationals in the context of branding Mexico – United States

This article examines the context of branding by multinational companies in the Mexico -US border, his analysis is directed to companies that agree transnational and transboundary context. In this sense the approach is based on indicators Interbrands, database listing them considered major firms lik...

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Main Authors: Zizaldra Hernández, Isabel, Ramos Rubio, Patricia
Format: Artículo
Language: spa
Published: Universidad Autónoma de Ciudad Juárez 2015
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