Transboundary review of multinationals in the context of branding Mexico – United States
This article examines the context of branding by multinational companies in the Mexico -US border, his analysis is directed to companies that agree transnational and transboundary context. In this sense the approach is based on indicators Interbrands, database listing them considered major firms lik...
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| Main Authors: | , |
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| Format: | Artículo |
| Jezik: | spa |
| Izdano: |
Universidad Autónoma de Ciudad Juárez
2021
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| Teme: | |
| Online dostop: | http://erevistas.uacj.mx/ojs/index.php/noesis/article/view/656 |
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