Transboundary review of multinationals in the context of branding Mexico – United States
This article examines the context of branding by multinational companies in the Mexico -US border, his analysis is directed to companies that agree transnational and transboundary context. In this sense the approach is based on indicators Interbrands, database listing them considered major firms lik...
Αποθηκεύτηκε σε:
| Κύριοι συγγραφείς: | , |
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| Μορφή: | Artículo |
| Γλώσσα: | spa |
| Έκδοση: |
Universidad Autónoma de Ciudad Juárez
2021
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| Θέματα: | |
| Διαθέσιμο Online: | http://erevistas.uacj.mx/ojs/index.php/noesis/article/view/656 |
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