Transboundary review of multinationals in the context of branding Mexico – United States
This article examines the context of branding by multinational companies in the Mexico -US border, his analysis is directed to companies that agree transnational and transboundary context. In this sense the approach is based on indicators Interbrands, database listing them considered major firms lik...
Saved in:
Main Authors: | Isabel Zizaldra Hernández, Patricia Ramos Rubio |
---|---|
Format: | Artículo |
Language: | spa |
Published: |
Universidad Autónoma de Ciudad Juárez
2021
|
Subjects: | |
Online Access: | http://erevistas.uacj.mx/ojs/index.php/noesis/article/view/656 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Symbolic branding and hybridization: An approach on the Mexico-USA cultural border intersection: The case of Ciudad Juarez-El Paso
by: Patricia Ramos Rubio, et al.
Published: (2021) -
The US-Mexico border: Cross-border dynamics and governance processes
by: María del Rosio Barajas Escamilla
Published: (2022) -
The wage inequality in the manufacturing industry of the border of Mexico and the United States, 1994-2014
by: Cuauhtémoc Calderón Villarreal, et al.
Published: (2022) -
Hardening of the Mexico-United States border and its impact on the remittances reception. The case of Ciudad Juárez in the context of Covid-19
by: María Inés Barrios de la O, et al.
Published: (2023) -
Identificación de atributos para la gestión del branding semiótico de marcas automotrices en la región transfronteriza Ciudad Juárez-El Paso
by: Ramos Rubio, Patricia
Published: (2019)