Branding, yes or no? A discussion of artisanal opportunities in Juan Mata Ortiz, Chihuahua

The development of branding is a structural, multidisciplinary, intentional, and orderly process for any business that wants to stay in a market with demand, so the implementation of branding strategies has an impact on the strengthening of the brand, both to position itself in the market and differ...

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Auteurs principaux: Elizabeth Bautista Flores, Jorge Villanueva Villalpando
Format: Artículo
Langue:spa
Publié: Universidad Autónoma de Ciudad Juárez 2024
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Accès en ligne:http://erevistas.uacj.mx/ojs/index.php/ChihuahuaHoy/article/view/6333
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