Branding, yes or no? A discussion of artisanal opportunities in Juan Mata Ortiz, Chihuahua

The development of branding is a structural, multidisciplinary, intentional, and orderly process for any business that wants to stay in a market with demand, so the implementation of branding strategies has an impact on the strengthening of the brand, both to position itself in the market and differ...

Full description

Saved in:
Bibliographic Details
Main Authors: Elizabeth Bautista Flores, Jorge Villanueva Villalpando
Format: Artículo
Language:spa
Published: Universidad Autónoma de Ciudad Juárez 2024
Subjects:
Online Access:http://erevistas.uacj.mx/ojs/index.php/ChihuahuaHoy/article/view/6333
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items