Branding, yes or no? A discussion of artisanal opportunities in Juan Mata Ortiz, Chihuahua
The development of branding is a structural, multidisciplinary, intentional, and orderly process for any business that wants to stay in a market with demand, so the implementation of branding strategies has an impact on the strengthening of the brand, both to position itself in the market and differ...
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| Autores principales: | , |
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| Formato: | Artículo |
| Lenguaje: | spa |
| Publicado: |
Universidad Autónoma de Ciudad Juárez
2024
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| Materias: | |
| Acceso en línea: | http://erevistas.uacj.mx/ojs/index.php/ChihuahuaHoy/article/view/6333 |
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