Perceived risk and benefit factors in the purchase intention of collaborative mobility consumers.
Collaborative mobility companies such as Uber need to understand consumer purchase behavior. The objective of the research is to analyze the influence of perceived risks and benefits on the purchase intention of collaborative mobility consumers. Through multiple linear regression and 473 consumer da...
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| Main Authors: | , , |
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| Format: | Artículo de divulgación |
| Language: | spa |
| Published: |
Universidad Autónoma de Ciudad Juárez
2022
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| Subjects: | |
| Online Access: | http://erevistas.uacj.mx/ojs/index.php/NovaRua/article/view/5045 |
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