The Role of Destination Management Organizations and Tourism Destination Sustainable Competitiveness: The Mexican Case
Destination management organizations (DMOs) are the key for the achievement of sustainable communities. A DMO is the organization in charge of marketing and management of the destination's resources. In Mexico, the DMO figure do not exist, but there are Convention and Visitors Offices (OCV) and...
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| Format: | Artículo de divulgación |
| Language: | spa |
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Universidad Autónoma de Ciudad Juárez
2021
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| Subjects: | |
| Online Access: | http://erevistas.uacj.mx/ojs/index.php/NovaRua/article/view/4384 |
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