Symbolic branding and hybridization: An approach on the Mexico-USA cultural border intersection: The case of Ciudad Juarez-El Paso

The article examines the inclusion of symbolic branding hybridization in the Mexico-United States of America border from the perspective of an open and poly significant binational region where complex processes and sometimes conflicting groups of interest and stakeholders become articulated. Using h...

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Bibliographic Details
Main Authors: Patricia Ramos Rubio, Isabel Zizaldra-Hernández
Format: Artículo
Published: Universidad Autónoma de Ciudad Juárez 2021
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