Implications of the advertising phenomenon in the configuration of contemporary urban space. Case in study: Chapultepec Area, Guadalajara, Jalisco, Mexico

In the contemporary city, the advertising phenomenon, understood as the deployment of strategies, images, campaigns, phrases, messages and other persuasive devices with the aim of selling or making known messages or products, has been occupying a relevant position in the way which the cities of our...

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Main Author: Ruíz Gutiérrez, Omar Alejandro
Format: Artículo
Language: spa
Published: Universidad Autónoma de Ciudad Juárez 2017
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