Fate’s meeting for the future of the city branding for Juarez city

The development of city branding has been a missing part of the rich history of the city, as a village or city either. A big challenge from the city branding point of view is to analyze if there is not a city branding progress then city marketing programs are just a lie. Juarez city was touched by t...

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Bibliographic Details
Main Author: Carlos O. Irigoyen
Format: Artículo
Published: Universidad Autónoma de Ciudad Juárez 2022
Online Access:http://erevistas.uacj.mx/ojs/index.php/noesis/article/view/1067
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