A service design process based on the business model CANVAS and the C-K theory

Services are fundamental to any economy. They are responsible for most of the employment and collaborate with a substantial proportion of the Gross Domestic Product. Despite its importance, the tools and methodologies for service design in Latin America have a slow evolution. One of the reasons that...

Täydet tiedot

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Bibliografiset tiedot
Päätekijä: Castillo-López, Sergio
Muut tekijät: Flores Guirao, Sheyla, Roldán-Reyes, Eduardo, Maldonado-Macías, Aide, Manotas Duque, Diego
Aineistotyyppi: Capítulo de libro
Kieli:en_US
Julkaistu: Springer 2019
Aiheet:
Linkit:https://doi.org/10.1007/978-3-319-93716-8_13
https://link.springer.com/chapter/10.1007/978-3-319-93716-8_13
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