A service design process based on the business model CANVAS and the C-K theory
Services are fundamental to any economy. They are responsible for most of the employment and collaborate with a substantial proportion of the Gross Domestic Product. Despite its importance, the tools and methodologies for service design in Latin America have a slow evolution. One of the reasons that...
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| Main Author: | |
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| Other Authors: | , , , |
| Format: | Capítulo de libro |
| Language: | en_US |
| Published: |
Springer
2019
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| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-319-93716-8_13 https://link.springer.com/chapter/10.1007/978-3-319-93716-8_13 |
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