A service design process based on the business model CANVAS and the C-K theory
Services are fundamental to any economy. They are responsible for most of the employment and collaborate with a substantial proportion of the Gross Domestic Product. Despite its importance, the tools and methodologies for service design in Latin America have a slow evolution. One of the reasons that...
محفوظ في:
المؤلف الرئيسي: | Castillo-López, Sergio |
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مؤلفون آخرون: | Flores Guirao, Sheyla, Roldán-Reyes, Eduardo, Maldonado-Macías, Aide, Manotas Duque, Diego |
التنسيق: | Capítulo de libro |
اللغة: | en_US |
منشور في: |
Springer
2019
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الموضوعات: | |
الوصول للمادة أونلاين: | https://doi.org/10.1007/978-3-319-93716-8_13 https://link.springer.com/chapter/10.1007/978-3-319-93716-8_13 |
الوسوم: |
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