A service design process based on the business model CANVAS and the C-K theory

Services are fundamental to any economy. They are responsible for most of the employment and collaborate with a substantial proportion of the Gross Domestic Product. Despite its importance, the tools and methodologies for service design in Latin America have a slow evolution. One of the reasons that...

Full description

Saved in:
Bibliographic Details
Main Author: Castillo-López, Sergio
Other Authors: Flores Guirao, Sheyla, Roldán-Reyes, Eduardo, Maldonado-Macías, Aide, Manotas Duque, Diego
Format: Capítulo de libro
Published: Springer 2019
Online Access:https://doi.org/10.1007/978-3-319-93716-8_13
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items