A service design process based on the business model CANVAS and the C-K theory

Services are fundamental to any economy. They are responsible for most of the employment and collaborate with a substantial proportion of the Gross Domestic Product. Despite its importance, the tools and methodologies for service design in Latin America have a slow evolution. One of the reasons that...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Castillo-López, Sergio
Awduron Eraill: Flores Guirao, Sheyla, Roldán-Reyes, Eduardo, Maldonado-Macías, Aide, Manotas Duque, Diego
Fformat: Capítulo de libro
Iaith:en_US
Cyhoeddwyd: Springer 2019
Pynciau:
Mynediad Ar-lein:https://doi.org/10.1007/978-3-319-93716-8_13
https://link.springer.com/chapter/10.1007/978-3-319-93716-8_13
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!