Preferences of millennials for a pictorial scale: An opportunity to engage younger generations to participate in research studies

Preferences of millennials for a pictorial scale: An opportunity to engage younger generations to participate in research studies

Communication tools (advertising, social media, etc.) are evolving to become increasingly more visual, driven largely by the commercial preferences of younger generations (e.g., millennials), creating promising opportunities in many areas, including research. Visuals provide an opportunity to make...

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书目详细资料
主要作者:	Leiner de la Cabada, Marie
其他作者:	Jiménez Terrazas, Carmen Patricia, Melgar, Josefa, Maiyegun, Sitratullah, Singh, Namrata, Peinado, Jesús
格式:	Artículo
语言:	English
出版:	2018
主题:	Visual questionnaires Pictorial descriptions Validation College students Questionnaire preferences info:eu-repo/classification/cti/5
在线阅读:	http://dx.doi.org/10.22201/fca.24488410e.2018 http://www.cya.unam.mx/index.php/cya/article/view/984/1126
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