Preferences of millennials for a pictorial scale: An opportunity to engage younger generations to participate in research studies

Communication tools (advertising, social media, etc.) are evolving to become increasingly more visual, driven largely by the commercial preferences of younger generations (e.g., millennials), creating promising opportunities in many areas, including research. Visuals provide an opportunity to make...

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Bibliografische gegevens
Hoofdauteur: Leiner de la Cabada, Marie
Andere auteurs: Jiménez Terrazas, Carmen Patricia, Melgar, Josefa, Maiyegun, Sitratullah, Singh, Namrata, Peinado, Jesús
Formaat: Artículo
Taal:English
Gepubliceerd in: 2018
Onderwerpen:
Online toegang:http://dx.doi.org/10.22201/fca.24488410e.2018
http://www.cya.unam.mx/index.php/cya/article/view/984/1126
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