Preferences of millennials for a pictorial scale: An opportunity to engage younger generations to participate in research studies

Communication tools (advertising, social media, etc.) are evolving to become increasingly more visual, driven largely by the commercial preferences of younger generations (e.g., millennials), creating promising opportunities in many areas, including research. Visuals provide an opportunity to make...

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主要作者: Leiner, Marie
其他作者: Melgar, Josefa, Jiménez Terrazas, Carmen Patricia
格式: Artículo
語言:en_US
出版: 2018
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在線閱讀:https://doi.org/10.22201/fca.24488410e.2018.984
http://www.cya.unam.mx/index.php/cya/article/view/984/1126
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