Preferences of millennials for a pictorial scale: An opportunity to engage younger generations to participate in research studies

Communication tools (advertising, social media, etc.) are evolving to become increasingly more visual, driven largely by the commercial preferences of younger generations (e.g., millennials), creating promising opportunities in many areas, including research. Visuals provide an opportunity to make...

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Main Author: Leiner, Marie
Other Authors: Melgar, Josefa
Format: Artículo
Language: en_US
Published: 2018
Subjects:
Online Access: http://cathi.uacj.mx/20.500.11961/5123
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