Preferences of millennials for a pictorial scale: An opportunity to engage younger generations to participate in research studies

Communication tools (advertising, social media, etc.) are evolving to become increasingly more visual, driven largely by the commercial preferences of younger generations (e.g., millennials), creating promising opportunities in many areas, including research. Visuals provide an opportunity to make...

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Glavni avtor: Leiner, Marie
Drugi avtorji: Melgar, Josefa, Jiménez Terrazas, Carmen Patricia
Format: Artículo
Jezik:en_US
Izdano: 2018
Teme:
Online dostop:https://doi.org/10.22201/fca.24488410e.2018.984
http://www.cya.unam.mx/index.php/cya/article/view/984/1126
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