Preferences of millennials for a pictorial scale: An opportunity to engage younger generations to participate in research studies

Communication tools (advertising, social media, etc.) are evolving to become increasingly more visual, driven largely by the commercial preferences of younger generations (e.g., millennials), creating promising opportunities in many areas, including research. Visuals provide an opportunity to make...

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Bibliografiske detaljer
Hovedforfatter: Leiner, Marie
Andre forfattere: Melgar, Josefa, Jiménez Terrazas, Carmen Patricia
Format: Artículo
Sprog:en_US
Udgivet: 2018
Fag:
Online adgang:https://doi.org/10.22201/fca.24488410e.2018.984
http://www.cya.unam.mx/index.php/cya/article/view/984/1126
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