Preferences of millennials for a pictorial scale: An opportunity to engage younger generations to participate in research studies
Communication tools (advertising, social media, etc.) are evolving to become increasingly more visual, driven largely by the commercial preferences of younger generations (e.g., millennials), creating promising opportunities in many areas, including research. Visuals provide an opportunity to make...
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| Outros autores: | , |
| Formato: | Artículo |
| Idioma: | en_US |
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2018
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| Acceso en liña: | https://doi.org/10.22201/fca.24488410e.2018.984 http://www.cya.unam.mx/index.php/cya/article/view/984/1126 |
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