Propuesta de aplicación virtual de la técnica collage en un grupo de enfoque, con el propósito de disminuir el ausentismo, el tiempo y los costos que implica hacerlo de forma presencial

The focus group provides a deeper and extensive idea of the experiences and motivations of consumers by the interactions among them; this technique is often supported with others as collage which aim is to obtain information that consumers do not show if they are asked in a direct way. Due to social...

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Bibliographic Details
Main Author: Martínez Espínola, Edgar Eliezer
Other Authors: Madrid Solórzano, Juan Manuel, Saenz, David
Format: Artículo
Published: 2018
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