Propuesta de aplicación virtual de la técnica collage en un grupo de enfoque, con el propósito de disminuir el ausentismo, el tiempo y los costos que implica hacerlo de forma presencial
The focus group provides a deeper and extensive idea of the experiences and motivations of consumers by the interactions among them; this technique is often supported with others as collage which aim is to obtain information that consumers do not show if they are asked in a direct way. Due to social...
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| Other Authors: | , |
| Format: | Artículo |
| Language: | spa |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://cuestiondediseno.azc.uam.mx/ |
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