Role of product, market, and organisational characteristics on NPD benefits
This paper reports a structural equation model for associate three Critical Success Factors (CSF) for New Product Development (NPD) as market, product and organisational characteristics (as independent variables) with benefits gained by customers and companies (as dependent variables). Eight premise...
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| Kolejni autorzy: | , , |
| Format: | Artículo |
| Język: | en_US |
| Wydane: |
2018
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| Hasła przedmiotowe: | |
| Dostęp online: | https://doi.org/10.1504/IJPD.2018.095920 https://www.inderscienceonline.com/doi/abs/10.1504/IJPD.2018.095920?mobileUi=0 |
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