Role of product, market, and organisational characteristics on NPD benefits

This paper reports a structural equation model for associate three Critical Success Factors (CSF) for New Product Development (NPD) as market, product and organisational characteristics (as independent variables) with benefits gained by customers and companies (as dependent variables). Eight premise...

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Main Author: García-Alcaraz, Jorge Luis
Other Authors: Maldonado-Macías, Aide
Format: Artículo
Language: en_US
Published: 2018
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