Role of product, market, and organisational characteristics on NPD benefits

This paper reports a structural equation model for associate three Critical Success Factors (CSF) for New Product Development (NPD) as market, product and organisational characteristics (as independent variables) with benefits gained by customers and companies (as dependent variables). Eight premise...

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Bibliographic Details
Main Author: García-Alcaraz, Jorge Luis
Other Authors: Maldonado-Macías, Aide, Sanchez Ramirez, Cuauhtemoc, Latorre-Biel, Juan Ignacio
Format: Artículo
Published: 2018
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