Role of product, market, and organisational characteristics on NPD benefits
This paper reports a structural equation model for associate three Critical Success Factors (CSF) for New Product Development (NPD) as market, product and organisational characteristics (as independent variables) with benefits gained by customers and companies (as dependent variables). Eight premise...
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| Outros Autores: | , , |
| Formato: | Artículo |
| Idioma: | en_US |
| Publicado em: |
2018
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| Assuntos: | |
| Acesso em linha: | https://doi.org/10.1504/IJPD.2018.095920 https://www.inderscienceonline.com/doi/abs/10.1504/IJPD.2018.095920?mobileUi=0 |
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