Antecedents of Online Impulse Buying: An Analysis of Gender and Centennials’ and Millennials’ Perspectives

Antecedents of Online Impulse Buying: An Analysis of Gender and Centennials’ and Millennials’ Perspectives

Impulse buying continues to be a relevant topic for retail management, yet few studies have examined the role of online impulse buying. This study analyzes the effect of impulse buying tendency on online impulse buying behavior through the mediation of normative evaluation and the urge to buy impuls...

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Библиографические подробности
Другие авторы:	Cavazos-Arroyo, Judith, Máynez Guaderrama, Aurora
Формат:	Artículo
Язык:	English
Опубликовано:	2022
Предметы:	impulse buying tendency online normative evaluation urge to buy impulsively impulse buying behavior gender centennials millenials info:eu-repo/classification/cti/5
Online-ссылка:	https://doi.org/10.3390/jtaer17010007 https://www.mdpi.com/0718-1876/17/1/7
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

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