Antecedents of Online Impulse Buying: An Analysis of Gender and Centennials’ and Millennials’ Perspectives

Antecedents of Online Impulse Buying: An Analysis of Gender and Centennials’ and Millennials’ Perspectives

Impulse buying continues to be a relevant topic for retail management, yet few studies have examined the role of online impulse buying. This study analyzes the effect of impulse buying tendency on online impulse buying behavior through the mediation of normative evaluation and the urge to buy impuls...

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Sonraí bibleagrafaíochta
Rannpháirtithe:	Cavazos-Arroyo, Judith, Máynez Guaderrama, Aurora
Formáid:	Artículo
Teanga:	English
Foilsithe / Cruthaithe:	2022
Ábhair:	impulse buying tendency online normative evaluation urge to buy impulsively impulse buying behavior gender centennials millenials info:eu-repo/classification/cti/5
Rochtain ar líne:	https://doi.org/10.3390/jtaer17010007 https://www.mdpi.com/0718-1876/17/1/7
Clibeanna:	Cuir clib leis Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!

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