Practices and limits of advertising: A proposal of critical inquiry towards political campaigns

Interest in studying political advertising campaigns has grown in recent years, mainly in the United States (Daignault, Soroka, and Giasson, 2013). Likewise, approaching advertising from a critical angle has become very important (Hamilton, Bodle and Korin, 2017). The present makes a proposal to add...

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Autor principal: Montiel, Oscar
Altres autors: Rodriguez Lucio, Claudia Ivette, Tovar Herrera, Jose Roberto, Valencia, Nilton
Format: Artículo
Idioma:en_US
Publicat: 2020
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Accés en línia:https://www.cadernomarketingunimep.com.br/ojs/index.php/cadprofmkt/issue/view/21
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