Practices and limits of advertising: A proposal of critical inquiry towards political campaigns
Interest in studying political advertising campaigns has grown in recent years, mainly in the United States (Daignault, Soroka, and Giasson, 2013). Likewise, approaching advertising from a critical angle has become very important (Hamilton, Bodle and Korin, 2017). The present makes a proposal to add...
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Main Author: | Montiel, Oscar |
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Other Authors: | Rodriguez Lucio, Claudia Ivette, Tovar Herrera, Jose Roberto, Valencia, Nilton |
Format: | Artículo |
Language: | en_US |
Published: |
2020
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Subjects: | |
Online Access: | https://www.cadernomarketingunimep.com.br/ojs/index.php/cadprofmkt/issue/view/21 |
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