Practices and limits of advertising: A proposal of critical inquiry towards political campaigns

Interest in studying political advertising campaigns has grown in recent years, mainly in the United States (Daignault, Soroka, and Giasson, 2013). Likewise, approaching advertising from a critical angle has become very important (Hamilton, Bodle and Korin, 2017). The present makes a proposal to add...

Full description

Saved in:
Bibliographic Details
Main Author: Montiel, Oscar
Other Authors: Rodriguez Lucio, Claudia Ivette, Tovar Herrera, Jose Roberto, Valencia, Nilton
Format: Artículo
Language:en_US
Published: 2020
Subjects:
Online Access:https://www.cadernomarketingunimep.com.br/ojs/index.php/cadprofmkt/issue/view/21
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items