Reconfiguration of cultural practices and community functions in neoliberalism. Santa Fe Shopping Center, Mexico City

This study explores the Santa Fe Shopping Center in Mexico City as a microcosm of sociocultural transformations in neoliberal urban contexts. Through a mixed and qualitative methodology, which included observation and semi-structured interviews, the consumption practices, leisure activities, and ide...

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Autore principale: Deva Menéndez García
Natura: Artículo
Lingua:spa
Pubblicazione: Universidad Autónoma de Ciudad Juárez. Instituto de Arquitectura, Diseño y Arte 2024
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Accesso online:http://erevistas.uacj.mx/ojs/index.php/decumanus/article/view/6295
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Riassunto:This study explores the Santa Fe Shopping Center in Mexico City as a microcosm of sociocultural transformations in neoliberal urban contexts. Through a mixed and qualitative methodology, which included observation and semi-structured interviews, the consumption practices, leisure activities, and identity construction of its visitors and users were examined. The results revealed that the Santa Fe Shopping Center transcends its function of buying and selling, becoming a space for symbolic appropriation and status construction through consumption and other dynamics. This phenomenon operated as a reflection of the reconfiguration of urban life, that privileges private and consumerist spaces and affects the perception of belonging and social interactions. Consuming, observing, and strolling practices were identified as central to the mall experience. Additionally, each of these practices had different implications in the formation of identities and social relationships, especially regarding processes of narcissism, voyeurism, and fetishism. In conclusion, the Santa Fe Shopping Center emerged as an emblematic example of how commercial spaces in the neoliberal city redefine urban experience, leisure and social interaction, demonstrating a complex interrelationship between consumption, identity and urban space. At the same time, the architectural and spatial ensemble acquired a very clear role as a reflection of the crisis of public space in Latin America.
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