Visual frames of the city: towards an imagined tourism inMexicali
This article seeks to reflect on how tourist routessupport the creation or reinforcement of tourist imaginaries,delimiting the perspective and narrative in which the tourist isimmersed when visiting a city from the case of the “HistoricalRoute” offered in the city of Mexicali, located in the state o...
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| Format: | Artículo |
| Sprache: | spa |
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Universidad Autónoma de Ciudad Juárez. Instituto de Arquitectura, Diseño y Arte
2024
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| Online Zugang: | http://erevistas.uacj.mx/ojs/index.php/decumanus/article/view/6195 |
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| Zusammenfassung: | This article seeks to reflect on how tourist routessupport the creation or reinforcement of tourist imaginaries,delimiting the perspective and narrative in which the tourist isimmersed when visiting a city from the case of the “HistoricalRoute” offered in the city of Mexicali, located in the state of BajaCalifornia, Mexico. According to the Government of the Stateof Baja California (2022) this tourist route was designed so thatpeople can get to know the emblematic buildings, constructions,characters and heroes that form the identity of Mexican people.Following Pinney’s (2014) proposal on the relationship betweenthe ethnographic method and photography, the use of visualresources in ethnography opens up as a space to collect, analyzeand present information. On tourist routes there are elementsor visual reference points that capture the attention of touristsand offer them a unique and memorable perspective of the environment; these are called visual frames. From the tourcarried out in four routes the main visual frames or referencepoints on this route were identified. The visual frames anddiscourses on the tour were analyzed with the objective ofidentify the narrative that is created in the experience of thetourist gaze (Urry, 1990), and whether this narrative reinforcesor perpetuates a biased and exoticizing vision of the destinationsand cultures that make up the melting pot of Mexicali.
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