Advertising targeting trends: Retargeting and new technologies user perception of e-commerce platforms in Colombian and Israeli cities

Digital media advertising has undergone changes with the advent of industry 5.0, transforming promotional methods for digital consumers and their behaviors regarding the offered products. This transformation has influenced the user's final decision. It is aimed to analyze advertising segmentati...

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Bibliographic Details
Main Authors: Mauricio Junior Santamaría Ruíz, Brays Pérez Barragán, Sebastian David Hinojoza-Montañez
Format: Artículo de divulgación
Published: Universidad Autónoma de Ciudad Juárez 2024
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