Commercial-behavioral elements in the E-Commerce management in Costa Rica and it´s decision influence
The paper approach the structuring and behavioral pattern that defines the electronicconsumer purchase decision over the Internet in Costa Rica, analyzing the commercial elements that affect the choice of a certain tangible product, as well as the influence elements in matters of analysis, emotion,...
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| Format: | Artículo de divulgación |
| Language: | spa |
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Universidad Autónoma de Ciudad Juárez
2023
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| Online Access: | http://erevistas.uacj.mx/ojs/index.php/NovaRua/article/view/5844 |
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| Summary: | The paper approach the structuring and behavioral pattern that defines the electronicconsumer purchase decision over the Internet in Costa Rica, analyzing the commercial elements that affect the choice of a certain tangible product, as well as the influence elements in matters of analysis, emotion, and perception that buyershave and show in terms of their final decision. Findings presented are derived from a field study applied on a sample of online shoppers, which is statistically validated and show the behavioral and defining elements in electronic purchase decision. It concludes with a table that outlines the consumer’s purchase decision, detailing itselements of influence and affectation. |
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