Preferences of millennials for a pictorial scale: An opportunity to engage younger generations to participate in research studies

Preferences of millennials for a pictorial scale: An opportunity to engage younger generations to participate in research studies

Communication tools (advertising, social media, etc.) are evolving to become increasingly more visual, driven largely by the commercial preferences of younger generations (e.g., millennials), creating promising opportunities in many areas, including research. Visuals provide an opportunity to make...

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Главный автор:	Leiner de la Cabada, Marie
Другие авторы:	Jiménez Terrazas, Carmen Patricia, Melgar, Josefa, Maiyegun, Sitratullah, Singh, Namrata, Peinado, Jesús
Формат:	Artículo
Язык:	English
Опубликовано:	2018
Предметы:	Visual questionnaires Pictorial descriptions Validation College students Questionnaire preferences info:eu-repo/classification/cti/5
Online-ссылка:	http://dx.doi.org/10.22201/fca.24488410e.2018 http://www.cya.unam.mx/index.php/cya/article/view/984/1126
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