Preferences of millennials for a pictorial scale: An opportunity to engage younger generations to participate in research studies

Communication tools (advertising, social media, etc.) are evolving to become increasingly more visual, driven largely by the commercial preferences of younger generations (e.g., millennials), creating promising opportunities in many areas, including research. Visuals provide an opportunity to make...

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Autor Principal: Leiner de la Cabada, Marie
Outros autores: Jiménez Terrazas, Carmen Patricia, Melgar, Josefa, Maiyegun, Sitratullah, Singh, Namrata, Peinado, Jesús
Formato: Artículo
Idioma:English
Publicado: 2018
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Acceso en liña:http://dx.doi.org/10.22201/fca.24488410e.2018
http://www.cya.unam.mx/index.php/cya/article/view/984/1126
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