Negotiation and Entrepreneurship from the Perspective of Economic Institutionalism: A Case for Latin America
Entrepreneurship is a key factor in the growth of regions, given its impact on innovation and job creation. The relationship between start-up companies and their environment is closely linked to negotiation mechanisms since the formation of trust, the governance structure, and how entrepreneurs p...
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| Other Authors: | , |
| Format: | Capítulo de libro |
| Language: | en_US |
| Published: |
Emerald Publishing
2022
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| Subjects: | |
| Online Access: | https://doi.org/10.1108/978-1-80071-955-220221029 https://books.emeraldinsight.com/page/detail/the-emerald-handbook-of-entrepreneurship-in-latin-america/?k=9781800719569 |
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| Summary: | Entrepreneurship is a key factor in the growth of regions, given its impact on
innovation and job creation. The relationship between start-up companies
and their environment is closely linked to negotiation mechanisms since the
formation of trust, the governance structure, and how entrepreneurs protect
themselves from adverse situations depend on them. However, no single
framework can bring together the bargaining, entrepreneurship, and institutional
factors that determine the success or failure of start-ups. The
objective of this chapter is to jointly analyze bargaining and entrepreneurship
through the theory of economic institutionalism, Transaction Cost
Theory, and Cognitive Organization Theory. To this end, an analytical
scheme is proposed that brings together these precepts applied theoretically
to the Latin American case. The scope is to provide a novel framework of
analysis by incorporating essential institutional elements for negotiation,
such as contracting, governance, organizational structure, trust, relational
risks, and hedging against opportunism. |
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