Antecedents of Online Impulse Buying: An Analysis of Gender and Centennials’ and Millennials’ Perspectives

Antecedents of Online Impulse Buying: An Analysis of Gender and Centennials’ and Millennials’ Perspectives

Impulse buying continues to be a relevant topic for retail management, yet few studies have examined the role of online impulse buying. This study analyzes the effect of impulse buying tendency on online impulse buying behavior through the mediation of normative evaluation and the urge to buy impuls...

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書誌詳細
その他の著者:	Cavazos-Arroyo, Judith, Máynez Guaderrama, Aurora
フォーマット:	Artículo
言語:	English
出版事項:	2022
主題:	impulse buying tendency online normative evaluation urge to buy impulsively impulse buying behavior gender centennials millenials info:eu-repo/classification/cti/5
オンライン･アクセス:	https://doi.org/10.3390/jtaer17010007 https://www.mdpi.com/0718-1876/17/1/7
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

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