Antecedents of Online Impulse Buying: An Analysis of Gender and Centennials’ and Millennials’ Perspectives

Antecedents of Online Impulse Buying: An Analysis of Gender and Centennials’ and Millennials’ Perspectives

Impulse buying continues to be a relevant topic for retail management, yet few studies have examined the role of online impulse buying. This study analyzes the effect of impulse buying tendency on online impulse buying behavior through the mediation of normative evaluation and the urge to buy impuls...

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书目详细资料
其他作者:	Cavazos-Arroyo, Judith, Máynez Guaderrama, Aurora
格式:	Artículo
语言:	English
出版:	2022
主题:	impulse buying tendency online normative evaluation urge to buy impulsively impulse buying behavior gender centennials millenials info:eu-repo/classification/cti/5
在线阅读:	https://doi.org/10.3390/jtaer17010007 https://www.mdpi.com/0718-1876/17/1/7
标签:	添加标签没有标签, 成为第一个标记此记录!

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