Reticularity and innovation in actors and stakeholders of health tourism: competitiveness case in Los Algodones, Baja California

di Sonia Guadalupe Zermeño Flores, Tomás Cuevas- Contreras, Isabel Zizaldra- Hernández
Pubblicazione 2022

Symbolic branding and hybridization: An approach on the Mexico-USA cultural border intersection: The case of Ciudad Juarez-El Paso

di Patricia Ramos Rubio, Isabel Zizaldra-Hernández
Pubblicazione 2021

Transboundary review of multinationals in the context of branding Mexico – United States

di Isabel Zizaldra Hernández, Patricia Ramos Rubio
Pubblicazione 2021

Organizational sustainability in restaurateur familiar SME´s of La Jonquera in Cataluña, Spain

di Carlos González Macías, Isabel Zizaldra Hernández, Patricia Mercado Salgado
Pubblicazione 2021

A look at springs in mexican border desert as a possible site for hiking

di Elsa Aranda Pastrana, Ercilia Loera Anchondo, Isabel Zizaldra
Pubblicazione 2021

Presentación

di Jesús Alberto Urrutia de la Garza, Isabel Zizaldra Hernández
Pubblicazione 2020